Breaking the Taboo is a global grass-roots campaign website against the War on Drugs, run by the Beckley Foundation in association with The Global Commission on Drug Policy, Virgin Unite, Avaaz and Sundog Pictures. The Mission Statement of the campaign is the Beckley Foundation Public Letter calling for a new approach to the War on Drugs, signed by nine Presidents, twelve Nobel prizewinners, and many other world figures. The site hosts a coalition of international NGOs, united in their belief that the War on Drugs has failed and that global drug policy can and must be reformed. An Avaaz petition is hosted on the site, which will be presented to the UN. We hope that by collecting together so many voices calling for change, we will finally be able to persuade governments and lawmakers into adopting a humane and rational approach to drugs.